I am a growth marketer, unlocking high-potential, mission-led brands and products.
Hi, I’m FM.
I help high-potential brands and businesses grow - strategically, sustainably, and with heart. I cut my teeth in fast-moving Vermont companies and now partner with founders and leadership teams across industries to unlock what’s next.
You could call me a Swiss Army Knife: part strategist, part operator, part creative thinker. I’ve worked inside multi-billion dollar corporations and scrappy pre-revenue startups. I bring structure, insight, and momentum to businesses ready for their next chapter.
Grounded in what works, focused on what’s next. Let’s build something great together.
What we can build together.
I’m a strategist, operator, and embedded partner to high-potential brands. I’ve served as a fractional marketing lead, CEO whisperer, innovation architect, and category manager - often all in the same week. I bring structure, insight, and momentum to help businesses unlock what’s next.
Plan + Grow
Market & Opportunity Analysis
Brand Strategy + Repositioning
Annual & Long-Term Business Plans
Consumer Research & Audience Development
Syndicated Data Analysis + Insight Generation (Circana (IRI), NielsenIQ, SPINS)
Product + Innovation
Portfolio Strategy & Product Lifecycle Management
Long-term Product Roadmaps
Innovation Process Design & Facilitation
Launch Planning & Commercialization Strategy
Market + Sell
Channel + Customer Strategy
Opportunity Analysis + Fact Based Selling
Business & Retail Performance Analysis
Strategic Marketing Planning + Capacity Building
Communication Planning + Media Strategy
Some of the amazing brands I’ve partnered with.
Let’s keep in touch.
Even if you’re not ready to say “I do” we can still keep in touch. I promise not to flood your inbox or otherwise misuse your information - who has time for that anyway?!