I am a growth marketer, unlocking high-potential, mission-led brands and products.
Hi, I’m FM.
I help high-potential brands and businesses grow - strategically, sustainably, and with heart. I cut my teeth in fast-moving Vermont companies and now partner with founders and leadership teams to unlock what’s next.
You could call me a Swiss Army knife: part strategist, part operator, part creative thinker. I’ve worked inside multi-billion-dollar organizations and scrappy, pre-revenue startups, helping teams clarify growth strategy, sharpen commercial execution, and turn insight into action.
My work blends rigorous thinking (growth strategy, category management, analytics, consumer insight) with hands-on leadership. I bring structure, momentum, and practical judgment to businesses ready for their next chapter.
Grounded in what works. Focused on what’s next. Let’s build something great together.
Plan + Grow
Market & Opportunity Analysis
Brand Strategy + Repositioning
Annual & Long-Term Business Plans
Consumer Research & Audience Development
Syndicated Data Analysis + Insight Generation (Circana (IRI), NielsenIQ, SPINS)
What we can build together.
I’m a strategist, operator, and embedded partner to high-potential brands. I’ve served as a fractional marketing lead, CEO whisperer, innovation architect, and category manager - often all in the same week. I bring structure, insight, and momentum to help businesses unlock what’s next.
Product + Innovation
Portfolio Strategy & Product Lifecycle Management
Long-term Product Roadmaps
Innovation Process Design & Facilitation
Launch Planning & Commercialization Strategy
Market + Sell
Channel + Customer Strategy
Opportunity Analysis + Fact Based Selling
Business & Retail Performance Analysis
Strategic Marketing Planning + Capacity Building
Communication Planning + Media Strategy
Some of the amazing brands I’ve partnered with.
Let’s keep in touch.
Even if you’re not ready to say “I do” we can still keep in touch. I promise not to flood your inbox or otherwise misuse your information - who has time for that anyway?!